The Other Half of Business

In business, most of us think we know everything – the truth is, we don’t know the HALF of it.

We set up our businesses on the half that we do know, and think we’ll learn the rest on the job. When you’re your own boss, on the job training comes at a price – usually in the form of receding hairlines, negative cash flow statements and brown bagging it for lunch!

This show is about uncovering the other half of business. From real estate development and brokerage to guerrilla marketing campaigns, the Other Half of Business exposes your missing structure that will drive you to your “A-Ha!” moment.

Tactically Speaking

Every week Devida or Adam will discuss the most remarkable marketing campaign they encountered during the week. Campaigns are either explained to Devida and Adam over an email tip-off or by personal experience. If you have accomplished a remarkable campaign, tell the hosts of Zoning In! (Remarkably terrible or great!)

Read it and Reap

Successful entrepreneurs are always engaging some source of information which provides benefits similar to business coaching programs. This segment will discuss books which everyone can afford, access and share with colleagues.

Champion™ Challenge

Americans are considered the most charitable and philanthropic people on earth. Helping others and making the world a better place is a team effort, as well as an individual effort. During this segment the hosts will talk about one or more causes which warm the spirit and soul, with the hope one cause may inspire another! This segment is sponsored by Champion Partners LLC, an Arizona based commercial real estate development company.

Mission Statement

This segment is intended to preserve some military history and culture for future generations of service people as well as enlighten and entertain the civilian public.

This segment is dear to both host’s hearts. Not only is Devida’s own daughter about to serve the greatest nation on earth, but Adam is currently an honorary command chief through 2012 at Luke Air Force Base with the United State Air Force. Less than 1% of the population serves and supports the security of this entire country. Not only is that remarkable, but worth talking about during every single episode.

The main stream media typically discusses the top dogs in the different military branches, Zoning In will talk about the countless, selfless, dedicated men, woman and families that make those top dogs look good!

Loopitall™

Ever feel like you might not be in the loop? Are office events happening without your knowledge or products being invented without your feedback? During this segment Devida and Adam discuss upcoming events worth talking about. Pretty darn simple! Take your dose of Loopitall™ with Devida and Adam!

Fiscal Fiasco

With solid advice from trusted experts in the financial industry, we explore common pitfalls and mistakes made by families, individuals, small businesses and entrepreneurs around the world. From common sense money management to uncommon tricks and maneuvers, our experts are Zoning In on Fiscal Fiascos through stories and real world examples. Brought to you by Bookkeeping Express™